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How do I bring buyers to my Store? How do I bring buyers to my Store?

Use these methods to drive buyer traffic to your Store and generate sales of your Store Inventory items:

Promote your Store on

  • Make the most of your Online Auction and Instant Purchase listings.
    List some of your items in these selling formats, which appear in regular searches and categories. In your item descriptions, include links to pages in your Store - the home page, custom categories, Store Inventory items, etc. For more advanced sellers, incorporate your Store's branding (colors, logo, theme, etc.) as well. Note: You can send items from your existing Store Inventory listings to new Online Auction or Instant Purchase listings.
  • Control your item promotions.
    Control which of your other items are promoted when buyers view, bid on, or win your items. Set up your item promotions so that your Store Inventory items gain maximum exposure.
  • Use your About Me page.
    Create an About Me page and devote it to your Store - describe your business, include links to your Store, incorporate your Store's visuals, etc. Once created, the "me" icon always appears next to your User ID for buyers to click on.
  • Promoting tool.
    Use these tools for more exposure on eStores pages as well as other parts of

Promote your Store outside of

  • Promote your Store in emails and printed materials.
    Always include your Store's name, URL, and branding in your correspondence with buyers, as well as invoices, packing slips, business cards, stationery, and advertisements.
  • Optimize your Store for Internet search engines.
    Make the text in your Store match the keywords that users would enter when they search for the types of items you're selling. Include these keywords in your Store name, custom category names, and/or the content on your custom pages.
  • Purchase keyword ads in Internet search engines.
    Buy text advertisements that appear in the results of Internet search engines when users look for the types of items you sell.
  • Include your listings in product search engines.
    Arrange to have your Store Inventory items appear on shopping comparison Web sites.

Other tips

  • Register your domain name.
    Give your Store a URL that's easy for buyers to remember by registering a domain name (for example, Once your domain is registered, just forward the domain to your store homepage. Buyers who go to your domain name will be automatically forwarded to your Store's home page.
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