Use these methods to drive buyer traffic to your Store and generate sales of
your Store Inventory items:
Promote your Store on PensacolaCommunityAuction.com.
- Make the most of your Online Auction and Instant Purchase listings.
List some of your items in these selling formats, which appear in regular PensacolaCommunityAuction.com
searches and categories. In your item descriptions, include links to pages in
your Store - the home page, custom categories, Store Inventory items, etc. For
more advanced sellers, incorporate your Store's branding (colors, logo, theme,
etc.) as well. Note: You can send items from your existing Store Inventory
listings to new Online Auction or Instant Purchase listings.
- Control your item promotions.
Control which of your other items are promoted when buyers view, bid on, or win
your items. Set up your
item promotions so that your Store Inventory items gain
- Use your About Me page.
Create an About Me page and devote it to your Store - describe your business,
include links to your Store, incorporate your Store's visuals, etc. Once
created, the "me" icon always appears next to your User ID for buyers to click
- Promoting tool.
tools for more exposure on eStores pages as
well as other parts of PensacolaCommunityAuction.com.
Promote your Store outside of PensacolaCommunityAuction.com.
- Promote your Store in emails and printed materials.
Always include your Store's name, URL, and branding in your correspondence with
buyers, as well as invoices, packing slips, business cards, stationery, and
- Optimize your Store for Internet search engines.
Make the text in your Store match the keywords that users would enter when they
search for the types of items you're selling. Include these keywords in your
Store name, custom category names, and/or the content on your custom pages.
- Purchase keyword ads in Internet search engines.
Buy text advertisements that appear in the results of Internet search engines
when users look for the types of items you sell.
- Include your listings in product search engines.
Arrange to have your Store Inventory items appear on shopping comparison Web
- Register your domain name.
Give your Store a URL that's easy for buyers to remember by registering a domain
name (for example, www.example.com). Once your domain is registered, just
forward the domain to your store homepage. Buyers who go to your domain name will
be automatically forwarded to your Store's home page.